Gamifying Your Business for Yourself and Your Customers 

Gamifying Your Business for Yourself and Your Customers 

The exciting thing about gamification, once you truly understand how simple it is, is that it’s a powerful way to increase productivity for you and, thus, your bottom line. It’s also a powerful tool that will increase gratification and value for your customers. Let’s explore this further with some examples of what you can do to improve your productivity and provide value to your customers. 

Gamification Ideas for Your Productivity 

Drive Behavior 

One area where gamification works is to provide motivation to take a specific action by rewarding the behavior you want to take. The gamification process can be designed to discourage one activity over another in very subtle ways. 

Measure Performance 

Setting up checklists and other features that collect the information can also be a way to objectively measure the performance of you, employees, or contractors without being obvious about it. Checking off a box that says you finished a task that then adds points or subtracts points can help determine if the actions taken provide the desired results.

Create Objective Data 

If you use the right technology that tracks behavior or set up a way to plot the results of your behavior, you will create objective data that you can use to determine if the actions you are taking are providing the results you wanted or not. Then you can use that data to adjust your behavior and actions.

 Gamification Ideas That Add Value for Customers 

Drive Behavior 

Again, gamification can drive your customers’ behavior just like if you are using it for yourself and your employees. For example, presenting a promising and short quiz that says it’ll send you just the right product personalized for you is a great way to encourage them to purchase and give you more information that you can use to further market the product to them on your list.

Measure Performance

While measuring the performance of your customers is slightly different than measuring your own, it depends on your niche. For example, if you teach a course, run a coaching group, or otherwise teach something to people, giving the customers feedback on their performance via

automation or another way will encourage them to keep going.

Create Objective Data

With each action you ask of your audience, their behavior is going to create data that you can use to get to know them better. For example, if you create a quiz that only 40 percent of your customers take and half of them convert to buying, you can use that data to make the quiz even better and increase results. 

Using gamification to increase your productivity and encourage action by your prospects and customers is a fun and effective way to get more done in less time. It may take a moment to think about how to gamify any one thing in your business, but it’s never really about the technology. It’s almost always about the psychological push provided within the “game” that is important for increasing productivity and your bottom line.