Planning for Top and Bottom Line Growth
Helping you assess a range of go-to-market strategies to identify the ones that will best enable you to reach your goals.
Markets don’t buy your products, customers do, so it’s critical that you use the most effective channels to provide the right offers at the right price and time. We help you develop a practical and pragmatic go-to-market strategy that’s rooted in a deep understanding of your customers. We combine deep functional expertise in marketing, pricing, sales, and product management with a rich collection of tools and benchmarks. We address the critical organizational issues (including salesforce mobilization and change management) essential to making sure you achieve and sustain outstanding results.
How We Can Help
We provide go-to-market strategy services that help you reach your goals.
New Business, Product, & Service Launches
Focusing on the go-to-market moment for teams of all sizes.
Perhaps you have an idea that you want to bring to market and need a plan, or maybe your team has your product or service ready to roll out, but your marketing isn’t there yet — you need help.
We’re a hands-on partner ready to bring ideas to market, drive growth with data, and help you build a business that lasts. At every step of the way, our full-funnel approach turns insights into action. We help new brands develop opportunities, solve complex challenges, and imagine their value. We show you how to make better, more deliberate, more thoughtful decisions, from market insights to planning what’s next.
- Aligning roles (e.g., sales, account management, product specialists, marketing, technical support, customer service) to deliver against the value proposition to customers
- Assessing the allocation of resources, including sales, marketing, and other supporting functions, against strategic priorities
- Evaluating existing or new go-to-market options based on strategic, commercial, and financial criteria
- Mapping the distribution chain and the channel landscape economics in a sector
- Modeling value chain economics for customers, intermediaries, and providers under alternative go-to-market scenarios
- Specifically evaluating opportunities for companies to develop new, often technology-led designs to serve their customers directly, reducing or eliminating dependence on intermediaries.
- Reviewing the structure and governance of the business functions to ensure strategic alignment and improve cost-efficiency
Go-To-Market Strategy Defined
A go-to-market (GTM) strategy is a step-by-step plan explicitly focused on delivering a product or service to an end customer in the context of solving a problem. A good GTM strategy identifies a target audience, includes a marketing plan, and outlines a sales strategy. While GTM is most commonly associated with new business, product, or service launches, it can also be used to revise the current service model strategy a company is using to serve its target audience.
While often confused, a go-to-market (GTM) strategy and a business plan are not the same things. They are related, however. A business plan considers every aspect of the business and is broad in scope.
Types of Go-To-Market Strategies
Go-To-Market Strategy Development Process
Developing clear action plans for winning market entry and growth
A winning go-to-market (GTM) strategy sets the blueprint for how businesses will reach users and achieve competitive advantage — bringing your business strategy to life. Creative Hive Labs can get value to every step of the strategy process, from market assessment to offer development whether you’re considering entering new or familiar markets.
Our team helps clients understand target customers’ needs, develop compelling offers, and deliver the right message through the proper channels. We enable our clients to improve acquisition effectiveness and differentiate their offerings by mapping the market landscape. Leveraging deep competitive analysis and primary customer research, we develop go-to-market strategies that deliver precise guidance on winning in highly competitive markets.
Even the brightest, most innovative, and groundbreaking ideas can fail when they’re not executed effectively — it’s a well-known fact that over 90% of startups burn out, often within their first year.
Creating a well-researched go-to-market plan can prevent many mistakes and oversights that can lead new product or service launches to fail. Poor product/service-market fit and oversaturation can lead to lower than expected results at launch — even if you’re delivering a well-designed and innovative solution.
While it’s true that investing in a go-to-market (GTM) strategy isn’t assured to prevent failure, it can assist you in managing expectations and work out any issues before you invest in bringing a product/service to market.
- A bespoke go-to-market plan to drive future growth, fully aligned to a business’ strategy and the requirements of its customers
- Enhanced capabilities across the business to consistently deliver against the customer value proposition
- Improved ability to seize an increased share of the value the company is creating for its target customers
- More sustainable go-to-market strategy for the future, securing continued effective distribution to users and decreasing the risk of disintermediation by the channels
- Optimal resource allocation to drive elevated return on sales and marketing investment
- Reduction where it is appropriate of the overall sales and marketing cost to release profit to the bottom line