During our logo discovery and research process, learning everything about your company is a priority. We immerse ourselves in your business to gather insights from all perspectives that interact with your brand. Be it customers, employees, prospects, or otherwise, our team is committed to uncovering perceptions and wisdom so we may create a logo and brand that not only looks impressive but resonates with your audience. We will dive into everything from company history, competition, target audiences and focus on what makes you different and unique from your competition. We will use all of this information as the driving force behind our creativity to deliver logo concepts that convey the essence of your brand.
The logo development process starts with brainstorming and sketching several logo iterations. As we narrow in on logo concepts that accurately capture your brand, we focus on font and color treatments, along with brand architecture, to see how your logo will look on various mediums and channels. This is where things start to come to life.
We will meet to review the top logo design concepts with you. This meeting also includes looking at your logo’s appearance in various use cases to put things into context. Common use cases include mockups for stationery, collateral, t-shirts, print ads, social media templates, or other places where you’d like to see your new logo. We present all of these options and ideas for your consideration, along with the rationale of reason. It’s a collaborative approach where we discuss thoughts, reactions, and feedback to adjust the logo options to meet your needs.
We finalize any aspects of the logo during this phase based on any feedback gathered during the presentation. Once we complete the logo concepts, we develop a style guide that lists everything you need to know about your new logo and brand and prep the final graphic files. Once the style guide is complete, it’s time to start implementing your new logo and brand.