Developing Relationships One Interaction at a Time with Social Media Marketing
Social media evolved from being cutting-edge technology to be integrated into nearly every aspect of our lives in record time. It’s there with us, personally and professionally, 24/7/365, and it gets a notable amount of our attention each day. And the attention of search engines, including Google and Bing. This has significant implications for your business every day.
Businesses are now actively using social media channels for customer retention and lead development to maximize revenues. Social media is a unique platform because companies and consumers can interact and communicate not only with each other but also with brands, products, services, games, and more via social media applications. Businesses that actively encourage their customers and non-customers to participate in their social web community — asking for their feedback, opinions, and suggestions — are rewarded with online credibility and customer trust.
Today, social media should be an integral part of your marketing efforts and a primary source of customer and potential customer feedback and analysis. These networks have become the primary mechanism by which your prospects can see your marketing messages, learn about your company, products, and services, and view customer feedback, opinions, and suggestions. This is the primary place they validate your messaging and decide whether they will do business with you. Leveraging this massive audience to build your brand is essential for both B2C and B2B companies. Social media marketing has a real impact on your customer outreach, relevance, and retention. Making it work for you is critical to your success.
Easily Access Your Target Market and Expand Brand Awareness
Social media marketing is used to realize branding and marketing goals through participation in all relevant social media networks. It’s about taking a multifaceted approach beyond email blasts, profiles, and regular message dissemination through social media networks. The real success of social media marketing is not necessarily profitability.
The answer to the question of the best social media platform is where your customers are. Instead of using outdated platforms, it is a rule of thumb to be present in the popular ones with high numbers of active users – If your target group is there.
Businesses that take the time to connect with current and future customers can grow their brand awareness and maintain a lasting positive brand association. Social media marketing also has the potential to improve your company’s conversion rates through customer targeting, the analysis of sales tracking information, and by never using spammy marketing techniques. Plus, by applying analytics to social media marketing, a business can learn critical details about user behavior and traffic, including page views and exposure on the various platforms, to deliver the content their users want.
Did you know search engines use social media as a quality indicator? They factor likes, retweets, fans, sharing, circles, and others into how they will rank your pages in the search engine results pages (SERPs). Pleasing the search engines is a thrive-or-die situation today. Businesses that find their way to the front page of the SERPs have an exponentially larger audience than those on pages 2+.