How to Do Geographic Validation
We know people are searching for competitive products, but who are these people? Sometimes products and trends can be particular to a geographic region. You need to analyze the area’s people living in who are searching for the terms identified in your Keyword Research for SEO used to inform your product rollout plans.
Google Trends will help you answer these questions:
- Which countries are searching for these terms?
- What cities, in particular, have the highest number of searches for each keyword or phrase?
This type of geographic validation will also inform the development of the marketing personas for your marketing plan.