How to Turn a 7-Day Email Sequence into a Fun Game 

Tips for Adding Gamification to Your Email Sequence

Gamification enables you to motivate and encourage success and engagement by bringing gaming mechanics into areas of life that aren’t really a game. Incorporating gamification into a 7-day email sequence will enable you to drive the behavior you desire in you, your prospects, and/or your customers. Let’s explore how this might work.

Know the Goal of the Sequence 

For every email sequence you create, you’ll need to know why. For example, you’ll likely have two goals, one from your reader’s perspective and one from yours. You may want to encourage them to engage more with you on a specific social media platform, but why, and what’s in it for them and you if they engage more? 

Do you want to do this so that you know your messages are getting to them so that you can encourage them to purchase more of your solutions? The goals you set for the sequence can inform the topic as well as how you go about providing the series and making it fun for your audience to participate. 

Understand What Actions Will Motivate Your Audience

When you know what type of things motivate your audience, gamification of the sequence will become easier. Is your audience competitive? If so, they may enjoy being asked to brag about their success or provide other information that somehow compares them to the group so they can feel special. 

At first, you might try different ideas to see what works best, then do more of what works and less of what doesn’t. You can also ask your audience on your social media platforms what type of activities they like to do. They may like challenges, contests, knowledge games, and more. You just have to ask.

Set Up CTAs for Each Day of the Sequence 

When you set up your sequence, remember to include a call to action and gamification measures on each day of the sequence, not just the last day. For example, if you are teaching something to them, you could add a quiz at the end of each series that drives home the lessons learned and then provides points or more challenges based on their answers. 

Finally, when you design gamification for your sequence, it’s important to have a working knowledge of gaming mechanics. You’llYou’ll want to include the rules and rewards for the game so that the experience is engaging and rewarding for your audience. This means you’ll want to add some form of action to the game – answering questions, sharing, collecting points or prizes, and anything else that makes it feel game-like.